I have decided to return to my series on Rhythm & Vines 2009 - a.k.a why you need to attend Rhythm & Vines 2009. Reason #6 : Major Lazer. Major Lazer is a collaboration between two leading electro producers/djs Diplo and Switch. The pseudonym 'Major Lazer' is the name of a fictional animated character who (according to press releases) fought as a Jamaican commando and lost his arm in a secret zombie war, fights vampires and other monsters, parties hard, and has a rocket-powered hover board... he's pretty much a Jamaican version of Rambo modified for the 21st Century with impeccable taste in music.
They released their first album, 'Guns don't kill people... Lazers do', earlier this year to rave reviews by fans and industry peers alike. Their track 'Pon De Floor' (if you haven't heard this yet you are either deaf, or living a life of self-neglect) has been every DJ's BFF since its release and has had more reincarnations (remixes) than a Hindu cow.
Major Lazer - Pon De Floor (Music Video)
Fusing Jamaican dancehall culture and percussion with innovative electro Major Lazer have crafted a quirky concoction of dance music. Their latest single 'Keep It Goin' Louder' will likely see them break into the mainstream with a more hip-pop sound, T-Pain-esque vocals, and a melody catchier than an STD in a brothel (hmm what is with my borderline inappropriate metaphors tonight... it must be late).
Major Lazer - Keep It Goin' Louder feat. Nina Sky & Ricky Blaze - DOWNLOAD
Major Lazer are going to tear it up at Rhythm & Vines - two top DJ's at the top of their game. It's going to be sweaty, sexy, and a whole lot of other adjectives beginning with 's' and ending with 'y'. Do. Not. Miss.